Louis County, much like spreading icing on a cake. Some of the radioactive materials that had previously been buried or contained in underground water tables, were now exposed to open air, or used as fill for newly created subdivision lawns. Our community has been chronically exposed to ionizing radiation for decades through inhalation and ingestion.
Radioactive materials stored in open piles or mixed with residential dirt, was dispersed into the wind and could travel up to 10 miles, for inhalation among the local population.
Food sources were contaminated and ingested by leaching into locally grown farm and backyard garden vegetation, and local dairy supplies.
Coldwater Creek commissioned original photography and artwork for the covers of its catalogs. Inside, pictures of rivers and mountains complemented photographs of the merchandise. Models were not used; the customer was not to be distracted by how the clothes would look on ideal bodies, but to relate to them directly, as if they were viewing them in a store.
Color printing was done to the highest practical standard. Equally luxuriant were the purple prose captions describing the goods. The entire package was coordinated into a lushly illustrated narrative designed to take the targeted reader to a favorite place. Coldwater Creek's customers tended to be affluent, cultured female city dwellers who pined for outdoor spaces. The company made its first profit in ; at the time, the company had less than ten employees.
The computing power was needed to process data on the millions of households that received the company's catalogs. Purchase records and demographic information were tracked; appropriate customers would be sent additional catalogs such as Milepost Four upon its introduction. To supplement its own data, the company rented mailing lists to identify prospects, who were started on Northcountry, which had the broadest variety and appeal of the Coldwater Creek catalogs.
In addition to the equipment upgrades, new executive personnel were hired in to provide adequate administrative structure to the fast-growing company. High performance in customer satisfaction remained the company's focus.
In , the company reported a 3. To provide the most knowledgeable assistance, merchandise samples were kept handy for the sales associates to answer detailed inquiries. New product lines stimulated sales in the mids. First introduced in the fall of , Spirit of the West thrived in its niche of premium women's clothing and jewelry. As prices came down for the catalog's offerings, it proved even more successful. Beginning in , a new spring edition boosted the line's sales further.
From then on, the company's emphasis would be on clothing rather than jewelry and accessories. Eventually the company would develop its own line of private-label apparel, allowing it to tailor its offerings and differentiate itself further.
The Coldwater Creek Credit Card, also introduced in , helped maintain the company's customer relationships. Coldwater Creek continued to develop its infrastructure in the mids. A new call center was built in more densely populated Coeur d'Alene, Idaho, 50 miles south of the company's original call center. The new facility provided redundancy and additional capacity for the company's considerable toll-free telephone traffic: 1.
The center's stations brought the company's total to During the height of the holiday season, the company received about 9, calls per day. If one of the centers ran out of available operators, an alarm would sound and personnel at all levels would be obliged to answer calls. In addition, if either center should be rendered unavailable through natural disaster or equipment failure, calls would be forwarded to the other call center.
Should both centers become inaccessible, calls could be routed to sales agents' homes. A redundant data processing system, in which orders entered at either location were automatically recorded instantaneously at both sites, also was installed at Coeur d'Alene. A total of 80 percent of orders was received through the telephone; the remaining orders were mailed or faxed. Coldwater Creek built a retail store in Sandpoint in , converted from an entire two-story downtown shopping mall, perched atop a covered bridge.
Coldwater Creek has a consumer rating of 1. Consumers complaining about Coldwater Creek most frequently mention customer service, credit card and tracking number problems. Coldwater Creek, previously owned by private equity firm Sycamore Partners, quietly shut down in July.
For example, J. I have never shopped there, and I would guess that, if they are like J Jill and similar companies, they run large. There is an awesome simple blousy silk top there that I am contemplating. It does not need to be fitted, just drape nicely, but I also do not want to swim in it. As one said, "You can't have good customer service when you barely have any customer service reps.
They are charismatic, smart and savvy. But no one person can change an industry. Topics covered: retail tech, e-commerce, in-store operations, marketing, and more. Search x. An article from. Dive Brief. Published July 31, Ben Unglesbee Senior Reporter. July 31, Retrieved from Coldwater Creek website.
Dive Brief: Women's apparel retailer Coldwater Creek has shut down. The retailer is not taking new orders and in the meantime is managing through recent purchases, according to its website.
A spokesperson for the retailer's private equity owner, Sycamore Partners, declined to comment or say whether the shutdown is permanent, or what, if any, plans Sycamore has for the Coldwater Creek brand.
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