Nike acg what does it mean

Nike ACG products are made to take a beating and look good at the same time. The ACG line was launched in the s as a way to provide mountain-worthy swoosh products. ACG products are meant to handle rough terrain and all types of conditions. ACG officially launched in , but Nike played with the idea of mountain-ready Nikes for years.

In the s, during a boom in hiking and rock climbing, a sports subculture was born around the mountain hippy. They were reckless, but with a unique attitude and style. One giant element of that style was the footwear.

Climbers threw out old, heavy leather boots and strapped on lightweight approach and running shoes. This image hugely influenced this new, trendy mountain trekking lifestyle.

A post shared by onfootarchives. These first models were clearly not classic hiking boots and that was reflected in the marketing for them. These innovative boots were lighter, sleeker, and prettier with vibrant colors and elegant lines. The Nike Approach, in particular, featured a new at the time waterproof fabric: Gore-Tex. When rolled around, Nike was going through tough times. Sales were down and they laid off about employees. Riding this wave, the Nike Hiking shoes line went through a revision.

The company wanted to cater to rock climbing, mountain biking, kayaking, snowboarding, and pretty much every other outdoor activity. Then infuse those product categories with a fresh, edgy Nike style and spirit. Last year, Nike relaunched its hiking-inspired sub-label ACG which stands for "All Conditions Gear" as a brand built for a different kind of explorer.

As in, these aren't clothes designed for tackling mother nature on her own turf. Designer Errolson Hugh who made a name for himself with the stealthy high-end label Acronym has built the new ACG for guys dealing with mother nature in the big city. Gone are the neon colors and earth tones that were once hallmarks of the line, replaced instead by a lot of black and reflective 3M details.

And thanks to Hugh's penchant for extra pockets and dark colors, it's probably the coolest looking athletic gear around. The label's new holiday collection, which was released earlier today, continues the label's upward trajectory.

So what separates ACG from your average tech-y gear? It's the obsessive amount of time that's been paid to every detail these are hardly fleece pants and sweatshirts with a stitched-on Swoosh. Oct 8, 5, Hypes 1 Comments. Aug 6, 20, Hypes 1 Comments. Continuing the 30th-anniversary of the Air Mowabb. Aug 3, 8, Hypes 2 Comments. In celebration of its 30th anniversary.

Jul 26, 15, Hypes 3 Comments. Jul 23, 2, Hypes 0 Comments. Both inspired by the lava and mountains of Hawaii.